DRA picks Pune for first expansion beyond Chennai

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Developer eyes larger market and higher sales opportunity; targets 1% share in Pune within three to four years

By T E Raja Simhan

Updated - October 22, 2026 at 09:06 PM.

Chennai-based real estate developer DRA has selected Pune for its first expansion outside Tamil Nadu, planning a residential project spread across around three acres with a gross development value (GDV) of about ₹550 crore.

“We evaluated Bengaluru, Hyderabad, Gurugram and Navi Mumbai before selecting Pune,” Ranjeeth Rathod, Managing Director of DRA, told businessline.

Coimbatore would typically be the natural choice for a Chennai-based developer because of familiar regulations, established brand connect, an existing business ecosystem, no language barrier and easier team building, he said in a social media post.

“However, on selecting Pune, our first criterion was simple: market size should be bigger than Chennai,” he said.

Higher sales opportunity

Rathod said DRA Homes could target a 1 per cent market share in Pune within three to four years, compared with 5 per cent in Coimbatore. This could translate into potential annual sales of ₹750 crore in Pune against ₹250 crore in Coimbatore.

Excluding the proposed project, DRA Homes has unsold inventory with a GDV of ₹3,100 crore and is targeting pre-sales of ₹1,000 crore this fiscal. Last fiscal, it recorded sales of around ₹850 crore, with inventory of ₹2,100 crore, Rathod said.

He expects the Pune entry to eventually provide a platform for expansion into Navi Mumbai.

Pune is among India’s largest residential markets by unit sales, with demand approximately three times that of Chennai. Its strong mid-income and upper-mid-income housing segments also align with DRA Homes’ product focus, he said.

Pune’s annual commercial space absorption of around 10 million sq ft, driven by IT/ITeS, manufacturing, fintech and other businesses, supports sustained housing demand. A strong migrant population, young professionals and a thriving student ecosystem further strengthen its prospects.

Improving infrastructure, favourable weather and connectivity to Navi Mumbai International Airport also support its long-term growth prospects.

Published on October 22, 2026

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