Shruti Haasan named new face of The Singleton Social as it launches Nicobar

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The partnership brings together music, culture and festive gifting, extending the platform’s focus on mindful experiences into a consumer collection

By Anupama Ghosh

Updated - November 04, 2026 at 01:10 PM.

Actor and singer Shruti Haasan is the new face of Diageo India’s The Singleton Social, which has launched a festive gifting collection with Nicobar.

Diageo India’s The Singleton Social has announced actor and singer Shruti Haasan as the new face of its platform, coinciding with the launch of a festive gifting collection developed in collaboration with lifestyle brand Nicobar. The announcement was made on November 4, 2026.

Festive gifting collection with Nicobar

The festive collection comprises three curated gift boxes — Celeste, Aurelia and Solenne — aimed at the gifting and hosting segment during the festive season. Haasan features in a gifting film marking her first creative output for the brand.

Varun Koorichh, VP Marketing, International Whiskies, Diageo India, said the partnership was a natural fit given Haasan’s association with music and culture, values that align with The Singleton Social’s positioning around mindful, present-moment experiences.

Platform focuses on music, art and shared experiences

The Singleton Social operates as a culture-focused community platform built around music, art and shared experiences. Its programming includes listening events called Analogue Jams alongside other intimate cultural gatherings. The Nicobar collaboration extends this brand philosophy into consumer gifting.

Haasan, known for her work across Indian cinema and music, cited a personal alignment with the platform’s emphasis on being present and distraction-free as her reason for joining.

Diageo India, listed on the NSE and BSE as United Spirits Limited, markets a portfolio of spirits brands including Johnnie Walker, The Singleton, Royal Challenge, and McDowell’s No.1, and operates 35 manufacturing facilities across India.

Published on November 4, 2026

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